Case studies for the creative industries

Description

Target Audience

The Creative industries audience includes:

  1. SMEs (Small and medium-sized enterprises or small and medium-sized businesses), creative studios and agencies who use digital technologies and cultural heritage assets, e.g. 3D models for business products or services 
  2. Professionals involved in creating various types of content for cultural and heritage clients
  3. Professionals who create, use and reuse 3D content

Envisaged Dashboard scenario for this audience

An envisaged scenario for the creative industries target audience could be sharing 3D assets on Sketchfab and Europeana using Share3D Dashboard in order to reach wider audiences and exhibit 3D models that would otherwise not be seen outside of a project environment. For example, an SME that creates a set of 3D assets for a client who commissioned a Virtual Reality experience. Such product is complex and not easy to share widely with the public. However, its elements, 3D models are in more accessible format and could be easily shared on Sketchfab and Europeana. In this scenario, the assets that ultimately build the virtual environment are treated as digital heritage objects on their own right and could be disseminated accordingly. In this case Share3D Dashboard could give such assets their second life.

Another scenario could involve a professional who builds from scratch a 3D model of a building that is a well known tourist attraction. In order to embed the 3D model in an online application, he/she decides to upload it to Sketchfab, which offers state-of-the-art viewing platform for 3D models. As the creation itself is highly relevant to Europeana collections and its audiences interested in built heritage, he/she decides to share the model on Europeana via Share3D Dashboard. In this scenario, Share3D Dashboard could be of great help in order to share the 3D model with wider audiences, and be re-used too.

Use of the Storymaker for this audience

Share3D Storymaker allows creative industries audience to not only create stories, but also visualise ideas and concepts in an easy and user friendly way. One of envisaged scenarios for such use could be a creative studio that needs to create a moodboard for a client. It aims to visually explain a certain style in design in a digital format that can be easily updated and shared as a link. The gathering of the content itself could be done collaboratively by the team using Share3D Storymaker tool, where team members add the object to a story over time. Furthermore, the tool allows combining visual content from Sketchab, Europeana with their own assets, which means that the client can also see archival, historical and contemporary visual references. The moodboard then could be easily shared with the clients and updated on the go too. 

The Storymaker could be also used to add value to social media content. In this scenario, a cultural heritage institution approaches a digital marketing consultant to create a social media campaign. It is planning to celebrate the International Cat Day to appeal to all cat and art lovers, as well as social media audiences who share videos, pictures and memes with cats. In order to make it visually attractive and informative at the same time, the consultant came up with a catchy title: ‘10000 years of cats in art’ that can act as a small online exhibition, that will be linked on the institution’s Twitter, Facebook and Instagram. The Storymaker tool could be used to help with that – the timeline could present a selection of cats in art using available resources from Europeana and Sketchfab.

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