Case studies for tourism

Description

Target Audience

  1. SMEs (Small and medium-sized enterprises or small and medium-sized businesses) operating in tourism and entertainment industries distributed across five main groups: food and beverage services, recreation and entertainment, transportation, accommodation and travel services.
  2. Professionals and freelancers operating in tourism and entertainment industries (i.e., tourist guides, tour operators and etc.).
  3. National policy-makers, governmental bodies and associations that are operating within tourism and entertainment industries.
  4. Museum curators or other culture based staff involved in tourism sector.  
  5. Tourist information desks and centres.
  6. Service providers for tourism and entertainment industries players.
  7. Mobile tourism and navigation app developers.

Envisaged Dashboard scenario for this audience

Business enterprises could mostly benefit from the tool to foster some of the marketing strategies including the use of 3D models on their websites and advertising material online – for example showing the main landmarks in 3D format. As well as that, 3D models of various objects and buildings can be uploaded by tourism enterprises in order to document their services – e.g. hotels or restaurants that operate in the cultural heritage buildings can offer their potential customers to view the surroundings in 3D formats.

Also tourist transportation vehicles (e.g. sight-seeing buses) could potentially use 3D models to picture the timeline of the historical landmarks, places and sights. Such feature could be enabled with the use of additional technologies – e.g. 3D glasses.

Tour guides could make a significant input of the 3D models to the Dashboard since they are constantly visiting various sights and landmarks within different places.  Share3D project could establish a close collaborate with tour guides and tourism enterprises so that they shared 3D content to the Dashboard. In return, tour guides could receive an open access to the content of other users. The material can be used for marketing, educational, informational purposes or simply serve as a complementary visual tool for implementing guided tours and presentations.  

Tourism is closely related to the design and planning of urban development. Some of the cultural heritage objects and sites are immersed into the urban surroundings, therefore a very responsible urban planning around tourist attractions is requested from the governmental institutions. In this case three-dimensional city models, which can be created by 3D scans could be displayed using augmented reality (AR) techniques.

The content of the Dashboard, Europeana and Skechfab can potentially be used by mobile application developers for creating mobile tourism apps – e.g. dynamic maps which would be implemented on mobile devices. The majority of 3D models can be exploited by tourism applications which can operate both like a digital tourist guide or even like a virtual reality application that can bring the user to superb places only with the help of their smartphones.  Through such applications the real world blends with the virtual and can, for instance, offer the user so called ‘missions’ where the participants can discover neighborhoods, historical monuments or other interesting locations. This technology has a great benefit for tourists – an enhanced user experience. In addition to that, information within the application can be delivered through the use of various multimedia formats – ranging from sound and image to video clips, 3D models and hyperlinks that may direct the user outside the application.

Use of the Storymaker for this audience

For tour leaders Storymaker tool can be handy for creating virtual reality tours through the main landmarks of the city/country not only for regular customers but also adapt such content for the presentations for handicapped people who have limited abilities to move.

Virtual static and dynamic objects could also be augmented through the Storymaker for the visualization of proposed modifications of urban environments by the governmental institutions. Therefore a mobile augmented reality tool could be applied to collect crowd data or decisions to be referenced by urban design and planning.

Both tools can serve in order to improve museum experience for visitors. The Dashboard together with the Europeana and Sketchfab resources can be used for uploading 3D models from the museum collections or other cultural heritage institutions. Digitizing their content can lead to   vitalizing museum exhibitions and use the mixed reality in the context of museum exhibitions or for cultural heritage. While some of the priceless artefacts or artwork are encased in glass out of reach visitors, the empowerment of 3D models would allow visitors hands-on interaction with realistic 3D printed copies of the artefacts which could be  digitally augmented to have the genuine artefacts’ appearances. Open-air museums such as historical castles or other landmarks, could empower the 3D content to reconstruct historical environment for the visitors. 

Storymaker tool can also benefit in order to foster the tourism export at national level. Governmental institutions and associations can possibly employ Storymaker for creating interactive presentations for tourism exhibitions and fairs to foster the tourism export. 

Tourism information desk officers can closely work with the Dashboard and Storymaker tools in order to create more attractive digital content to their customers – e.g. creating interactive city maps with main highlights of cultural heritage, museums, etc. In order to enhance the user experience also to help tourism information officers to work interactive maps could have feature of highlighting specific objects with the functionality to screen them on 3D models. Such functionality could help the tourists to decide which landmarks are more to their interest.

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